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Who is this for?
Enterprise software vendors and integrators with AI, BI, or analytics products. A good fit for marketing and customer success teams.
lead the data-to-decision workflow
What is this about?
Following our structured method, we create immersive experiences that show how your technology assists people’s decision-making. We animate product adoption.
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Why is this valuable?
Build trust in your algorithms. Attract customers by keeping humans in the loop. Grow customer lifetime value and retention (a/k/a make more money).
E-mail: info@uglyresearch.com Phone: +1 415.985.4479

DECIDING blog

Who is Ugly Research?

An interdisciplinary team with expertise in decision science, software, education, sales/marketing, and art. We’re obsessed with our dogs. Our leader is Tracy Allison Altman.
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