PitchLab shows how to present complex technology.
What makes us trust analytics, and how to argue.
Present everything better! As co-organizer of the meetups Papers We Love – Denver and Domain-Driven Design – Denver, I was delighted to co-host PitchLab for a talk on presentation skills. Jay Mays and Keefer Caid-Loos did an excellent job explaining how to connect with your audience. Participants were engaged, and appreciated PitchLab’s approachable, ask-me-anything attitude. The […]
Redefining data science skill, biased policy decisions, and data strategy.
1. Prior experience → More trust In Trustworthy Data Analysis, Roger Peng gives an elegant description of how he evaluates analytics presentations, and what factors influence his trust level. First, he imagines analytical work in three buckets: A (the material presented), B (work done but not presented), and C (analytical work not done). “We can […]
Analytics translators wanted, algorithm vs. human, and winning with diversity.
1. Biased analysis → Misunderstood cause-effect In Biased Ways We Look at Poverty, Adam Ozimek reviews new evidence suggesting that food deserts aren’t the problem, behavior is. His Modeled Behavior (Forbes) piece asks why the food desert theory got so much play, claiming “I would argue it reflects liberal bias when it comes to understanding […]
Guide: Promoting Evidence-Based Insights
1. Hire analytics translators → Keep data scientists happy An emerging role – what some call the Analytics Translator – is offloading burden from data scientists, while helping business executives get better value from their technology investments. A recent HBR piece explains You Don’t Have to Be a Data Scientist to Fill This Must-Have Analytics […]
But where is the decision? Data visualizations don’t show the why and how.
Ugly Research offers a new guide, Promoting Evidence-Based Insights. Practical tips for presenting content with four essential characteristics: Top-line, evidence-based, bite-size, and reusable. Communicate quickly and powerfully by demonstrating value to decision makers. Show how A → B. So people don’t think tl;dr or MEGO (My Eyes Glaze Over), be sure to emphasize insights that […]
Papers We Love: Judgment Under Uncertainty / Cognitive Bias
Technology helps us discover meaningful patterns: Buying behavior, criminal activity, health effects. But when we succumb to pretty pictures and mindless measurement, shiny data fails to help answer important questions. Source: Tableau. This data visualization tool would be great for someone seeking crime stats – say, for law enforcement or house buying. But it doesn’t […]
The lean way to present to decision makers. (This isn’t a TED talk.)
Our founder, Tracy Allison Altman, will talk about cognitive bias and behavioral economics for software design @ Papers We Love – Denver. Tversky and Kahneman’s classic “Judgment under Uncertainty: Heuristics and Biases” challenged conventional thinking about bias in decision making, inspiring new approaches to cognitive science, choice architecture, public policy, and the underlying technology. Join […]
5 ways to tell a value story with data.
There’s plenty of advice about designing presentations. But little of it prepares you for delivering complex evidence to senior-level decision-makers. This should help. How might your evidence help someone understand the steps required to reach an important goal? 1. Put together lean evidence, embracing lean management concepts. As explained by the Lean Enterprise Institute, “The […]
False dichotomy: Data-driven vs. gut-feel
Source: Wikipedia. Anscombe’s quartet. Presenting to decision makers? Always remember it’s not a data story you’re telling, it’s a value story. First, ask yourself: What is the message? Why is this valuable and meaningful to your audience? Where did the data come from, and why are your conclusions believable? Then follow these 5 tips to […]
Smart decision-making is more complicated than becoming ‘data-driven’, whatever that means exactly. We know people can make better decisions if they consider relevant evidence, and that process is getting easier. But too often tech enthusiasts dismiss people’s decisions as based on gut feel, as if data will save us from ourselves. Let’s put an end to […]