Ugly Research offers a new guide, Promoting Evidence-Based Insights. Practical tips for presenting content with four essential characteristics: Top-line, evidence-based, bite-size, and reusable. Communicate quickly and powerfully by demonstrating value to decision makers.
Show how A → B. So people don’t think tl;dr or MEGO (My Eyes Glaze Over), be sure to emphasize insights that matter to stakeholders. Explicitly connect specific actions with important outcomes, and provide a simple visual. Be succint; you can drill down into detailed evidence later.
The insights guide is free. Download here.
Posted by Tracy Allison Altman on