Ugly Research, the producer of PepperSlice, offers a new guide, Promoting Evidence-Based Insights. Intended for PepperSlice users, the guide explains how to shape your content around four essential elements: Top-line, evidence-based, bite-size, and reusable. It’s suitable for people in marketing, R&D, analytics, or advocacy.

Show how A → B. So people don’t think tl;dr or MEGO (My Eyes Glaze Over), be sure to emphasize insights that matter to stakeholders. Explicitly connect specific actions with important outcomes, and provide a simple visual. Be succint; you can drill down into detailed evidence later.

The insights guide is free from Ugly Research.

Promoting Evidence-Based Insights

Scroll Up