There's a lot of advice out there about how to design presentations. But most of that fails to prepare you for delivering complex evidence to senior-level decision-makers. Here's what I do. Hope this helps.

First, ask yourself this: How might your evidence help someone better understand the steps required to reach an important goal?

  1. To develop an answer, put together what I call lean evidence, embracing lean management concepts. As explained by the Lean Enterprise Institute, "The core idea is to maximize customer value while minimizing waste." Keep this in mind when planning a presentation, writing your report, or sending that email: Focus on what's valuable, and reduce waste by stripping out nonessentials. Show how value flows over all the details to what's important to your audience.
  2. Skip the storytelling. Begin with "Boom! Here's my answer." You're not Steve Jobs, and this isn't a TED talk. You're delivering lean evidence to a busy executive, so think of all that buildup as waste. Stay true to lean, and get rid of it. Jeanne Tari, VP at Power Speaking, makes a similar point, saying the way to present to executives is to "bottom line it first, then have a dialogue".
  3. Go easy on the pretty pictures. Everybody loves eye candy. But the data visualization is not the point: It just helps you make your point.
  4. Connect dots that matter. Keep the focus on your insights, and how they can help the decision maker improve outcomes. (If you find that you're simply reporting results without connecting at least two important things together, then go back and re-evaluate.)
  5. Avoid the dreaded SMEs disease. Provide enough detail about your methods to establish credibility as a subject matter expert. Then stop. Pay yourself $5 for every word you delete. Andrew a/k/a @theFundingGuru gives this advice, and I agree.
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